With an age less than 50 years and more than 43% of its population under the age of 25, Bangladesh is a young country in more ways than one, a major competitive advantage considering that more than half of its population of 160 million are in prime working ages (15-54) [3]. Although the RMG sector remains dominant in the nation’s contribution to GDP and workforce, ICT is the new underdog that may be soon to catch up due to large foreign investments, government incentives, and favorable policies for the industry. Unlike other industries however, ICT has the potential to directly impact and transform other markets given the overreaching effects of automation, AI, big data, and advanced analytics is having in other countries throughout the world. The question for Bangladesh, however, remains not whether the country will be able to achieve its goal in 2021 of $5bn in exports [2], but whether this industry may in the future become the nation’s 3rd engine.

SOURCE: BASIS Software & IT Services Catalog

Bangladesh’s Value Proposition

In 2017, BASIS member companies alone accounted for $800m in exports volume in the market [1] with actual figures estimated to be $0.9-1.1bn [4]. At the moment the country has approved 28 IT parks, set to continue growing in part for the government to achieve its vision of Digital Bangladesh (12 set to be completed by 2019) [2]. Although the government also set a target goal of $5bn in exports and 2 million employed by 2021 [2] a 2017 report by Everest estimates it to $4.6-4.8bn by 2025 [4]. The ICT sector currently hinges on 4 value propositions to companies looking to outsource/offshore their operations [4]:

  1. Young Talent: Besides a young workforce, it is estimated there are 543,000 tertiary graduates annually with 16,000 and 126,000 having IT and business-related degrees, in addition to a large freelancing community. There are also government initiatives to provide training and develop a skilled workforce for this sector.
  2. Low Cost of Operations: The country boasts the lowest operating costs among 250 IT/ITeS delivery locations, lower than its major competitors (India & Philippines). There is also 100% exemption on corporate tax and 10% cash back on export revenue promoted by the government.
  3. Attractive Business Environment: No restrictions on foreign ownership, 100% corporate tax exemptions till 2024, dedicated facilities (IT parks), subsidized training programs, and bodies like BIDA and LICT facilitating investment process all make the country a key attraction for outsourcing/offshoring operation.
  4. Domestic & Regional Opportunity: Technology adoption in telecom, banking, and manufacturing, with large scale government projects in amounting to around $6bn in total.

Currently the market in Bangladesh is focused on IT products and services with less emphasis on ITeS/BPO, however, given the nature of turbulence in the industry, this may change as there are increasing offerings for upcoming technologies like big data analytics, Internet of Things (IoT), 3D imaging, and Robotics Process Automation (RPA). Despite the less emphasis on BPO outsourcing, growth in this market is growing fast currently employing 40,000 employees estimated to reach 200,000 by 2021 [7].

FIGURE: BASIS IT and ITeS Industry Overview

Competing in the Global Market

According to a McKinsey report, annual global spending on external IT services is about $900bn [9]. Despite the many advantages of Bangladesh, India remains the global giant in IT outsourcing, with the IT export market set at $150bn [8], but tides are changing due to the IT industry’s high turbulence. The growth of IT export market in India has also been consistently declining from 18.5% in 2011 to 8-10% in 2017. And if there’s one thing to learn from the decline from Bangladesh’s neighbor, it’s that to achieve long-term sustainability, IT outsourcing businesses need to focus more on being a business partner to their clients than a temporary IT provider. This includes developing a shared understanding of business outcomes, long term relationships, active collaboration on critical IT-architecture decisions, transformation with clear planning and action, and win-win contract mechanisms [9].

Bangladesh has a sizable young workforce and high cost competitiveness (20-30% less than in India or Philippines [4]) which is estimated to only strengthen with the completion of IT parks, a major key value proposition for companies looking to outsource or offshore operations. Leading global IT service providers like Wipro, IBM, TCS, NTT Data, Infosys, and WPP have already entered the market through delivery center set-ups and joint ventures with local companies. Despite this, the IT-ITeS industry remains significantly smaller than its main competitors (India & Philippines) and has yet to reach the growth phase in its industry life cycle. However, once it arrives at this destination, we are likely to see greater growth due to favorable government policies and foreign investments (Russia recently invested $100m [10] & Japan also seeking to invest [11]). In essence, Bangladesh is an upcoming hotspot for ICT outsourcing, where it’s speed to reach that position depends on its ability to develop its talent capital and infrastructure to compete in the global platform.

Issues in Reaching Exponential Growth

Technology in the IT sector changes as quickly as people’s need for new clothes, and adequate training is required to keep up with pace in the industry. This places increasing demands on firms to be adaptable according to the new tried and tested technologies as well as human resources properly equipped with updated skills. Taking a look at A.T. Kearney’s Global Services Location Index, we see that Bangladesh has steadily risen from its place at 26th in 2014 to 22nd in 2016 and 21st in 2017. From a comparison with other countries in the 2017 chart, we see unexpectedly of other countries in the top 25 places, Bangladesh scored lowest in business environment showing that though many factors contribute to restraining growth in the ICT sector, a single factor makes the country unattractive for offshoring businesses.

Despite the attractive young workforce, government incentives, and cost competitiveness, issues of intellectual property (IP)/data privacy, skilled talent, and lack of infrastructure remain significant challenges for scaling operations in the sector. Bangladesh currently ranks 129 out of 138 countries on WEF’s IP protection index, and lacks the capacity to provide high value work due to lack of infrastructure and talent. However, both of these are likely to change with changes in legislation, and setup of IT parks. The government is also offering up to 100% reimbursement for training programs to provide incentives to develop the value of the country’s talent capital in this sector.

FIGURE: 2017 A.T. Kearney Global Services Location Index

The Way Forward

The future of ICT in Bangladesh is exceptionally bright in the sense of growth prospects, further enhanced by the government’s initiative of creating a Digital Bangladesh by 2021. In 2018, the fiscal budget for IT development alone was $988m showing commitment to developing this sector. The ICT industry has the potential to transform the business landscape in Bangladesh and possibly become the country’s 3rd engine in the future. It also has the potential to provide jobs for millions, which is critical considering the impacts automation may have on a country heavily dependent on its ability to provide cheap labor. However, to do so, there must be greater investments made in not only developing the talent capital through training programs, but also industry-academia collaboration to ensure graduates are ready for entrance into the market. Measure should also be taken to raise the ease of doing business in the country, since cost competitiveness alone is not always enough to attract big players to enter the market. It is highly likely ICT will become Bangladesh’s 3rd engine given its overall high growth and prospects, however, to make this vision into a reality it is crucial we overcome the many issues hindering exponential growth.

Mohammed Shehab, Junior Associate at LightCastle Partners, has prepared the write-up. For further clarifications, contact here: [email protected]


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