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LightCastle Economic Update – April 2016

Bangladesh economy has exhibited impressive growth over the last decade despite myriad challenges. Rising GDP and stagnating population growth have contributed to rising per capita income, exceeding lower income threshold. Growth prospects for 2017-18 is upbeat with ADB, World Bank and Government forecasts predicting GDP growth to hover within the 6-7% range. Recent regional connectivity […]
Report

E-commerce: The Adventure Begins in Bangladesh

Bangladesh is set for growth with a market of 160 million+ packed into a territory roughly one-quarter the size of Thailand (5th most dense in the world). The consumer class is young, technologically adaptable and exhibits high engagement through the mobile internet. As an emerging economy, Bangladesh has embraced technology at a rapid pace. The […]
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Rise of the Digital Consumer Class in Bangladesh

The consumer class is young, technologically adaptable and exhibits high engagement through the mobile internet. As an emerging economy, Bangladesh has embraced technology at a rapid pace. The penetration of the telecom sector, mobile commerce and advent of internet based applications designed by businesses and supported by the tech friendly government validates the growth story […]
Report

Digital Marketing Landscape in Bangladesh

With the proliferation of smartphones, internet connectivity and social networking in Bangladesh, the digital marketing industry is gaining momentum. This growth trend has been impressive over the last few years with the number of agencies and sectors investing in digital marketing increasing at a rapid pace. Although traditional marketing methods are still predominant with a […]
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