Bangladesh: The Surging Consumer Market Nobody Saw Coming
Bangladesh is emerging as one of the world’s next great growth opportunities for consumer product companies. Every year, 2 million Bangladeshis join the ranks of the middle class and affluent. These consumers are highly optimistic, value foreign brands, and are jumping on the digital bandwagon. While most Bangladeshi consumers are eager to boost their spending […]
- Author: Zarif Munir, Olivier Muehlstein, and Vivek Nauhbar
- Published on: July 22, 2018