Abstract
With the proliferation of smartphones, internet connectivity and social networking in Bangladesh, the digital marketing industry is gaining momentum. This growth trend has been impressive over the last few years with the number of agencies and sectors investing in digital marketing increasing at a rapid pace. Although traditional marketing methods are still predominant with a high focus of companies on TV advertisements, billboards, and newspaper ads – the market scenario is ready to be transformed. This special report, done in 2015, aims to analyze the status quo and the potential of the digital marketing industry in Bangladesh.
