Abstract
The consumer class is young, technologically adaptable and exhibits high engagement through the mobile internet. As an emerging economy, Bangladesh has embraced technology at a rapid pace. The penetration of the telecom sector, mobile commerce and advent of internet based applications designed by businesses and supported by the tech friendly government validates the growth story that is going to unfold in the e-space of Bangladesh. With growing internet connectivity, proliferation of cheaper varieties of smartphones, rapid rise in social networking and e-commerce firms in Bangladesh, the consumers are getting more and more digitally attuned, which eventually ends up having a profound impact on their consumption pattern.
