Bangladesh: The Surging Consumer Market Nobody Saw Coming

Bangladesh is emerging as one of the world’s next great growth opportunities for consumer product companies. Every year, 2 million Bangladeshis join the ranks of the middle class and affluent. These consumers are highly optimistic, value foreign brands, and are jumping on the digital bandwagon.

While most Bangladeshi consumers are eager to boost their spending and trade up to higher-value goods and services, they are also budget conscious and wary of debt. To win the loyalty of Bangladeshi households, companies must educate consumers about product usage and build brands that offer a strong value proposition.

Bangladeshi households still purchase most of their goods with cash and shop at traditional mom-and-pop retail outlets. Yet they are also rapidly embracing smartphones and high-speed mobile Internet services. To reach future consumers, companies must curate online information and develop a strategy that addresses the growing mobile e-commerce market.

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Boston Consulting Group (BCG)

The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 82 offices in 46 countries.

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