Chaldal

While the consumers have been cutting back on most of their purchases during the COVID-19 outbreak, grocery retailers are winning out. The overwhelming demands for grocery shopping which started with ‘panic buying’, now appears as a logical consumption strategy to survive in the lockdown. The impact in consumer sentiment is highly noticeable in the grocery […]

In an ocean of volatile industries, the FMCG industry represents an island of stability during times of economic uncertainty. Among the various industries that characterize the modern global economy, the Fast Moving Consumer Goods Industry is amongst the most resilient to economic shocks. Unlike other industries, the FMCG sector is not prone to mass layoffs […]